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Creative Copywriter
Deine Brille
Client
Fielmann
Year
2023
Agency
Mother Berlin
Role
Senior Copywriter
Starting off with a teaser campaign that simply asks: “Glasses?”, using no logo or other forms of branding followed by a campaign that not only changed the iconic claim “Glasses: Fielmann” to “Your Glasses: Fielmann'' but also personifies Fielmann as Europe’s biggest optician and eyewear retailer in an emotional ode to the beauty of everyone’s personal view of the world.
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