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Deine Brille

Client

Fielmann

Year

2023

Agency

Mother Berlin

Role

Senior Copywriter

Starting off with a teaser campaign that simply asks: “Glasses?”, using no logo or other forms of branding followed by a campaign that not only changed the iconic claim “Glasses: Fielmann” to “Your Glasses: Fielmann'' but also personifies Fielmann as Europe’s biggest optician and eyewear retailer in an emotional ode to the beauty of everyone’s personal view of the world.

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Fielmann_ Deine Brille
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