Mach mal, Google.

Client

Google 

Year

2018

Agency

R/GA, Berlin

Role

Senior Copywriter

The usefulness and technical refinement of The Google Assistant is demonstrated by the new integrated campaign Make Google Do it (Mach mal, Google), a German campaign by R/GA Berlin, based on the US campaign created by Google Creative Lab. 

In addition, R/GA also relied on prominent support: German hip-hop icon Samy Deluxe brings an amusing twist to the topic of music recognition. In addition, he surprised users of the Google Assistant with a so-called "Easter Egg". If the digital assistant is incorrectly addressed as "Yo, Google", Samy Deluxe charmingly explains to users how to use the Google Assistant correctly instead. So, the campaign was even integrated into the product.

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