What I offer

Copywriting  Transcreation   Concept Development   

Creative Direction  Integrated campaigns  Storytelling  

Branding   Print & OOH    TVC   Socials 

Work experience

2015-today

Freelance Copywriter & Creative Director @ various 

TBWA Media Arts Lab, London – Apple
DAYONE, Berlin – Volkswagen​​
Jung von Matt Spree, Berlin – MINI​​
Jungrad Design, Berlin – Osteopro, Sextant
Holvi, Helsinki
Spotify, Berlin
franklyfluent, London – innocent drinks​ | Alpro | Hackett | Sipsmith London
TLGG, Berlin – Spotify​ | Mont Blanc
Sapient Razorfish, Berlin – Porsche
72andSunny, Amsterdam – eBay​ | Google | Etsy | Beck's
R/GA, Berlin – Google​ | Shopify
Hogarth Worldwide – Apple
KKLD, Berlin – Shell
antoni Berlin – Henkel
GetYourGuide, Berlin

1993 – JANS Immobilien
Velocity, London – Salesforce
MediaMonks, Berlin – MINI/BMW
WE ARE Pi, Amsterdam – Rockstar
Kenza, Berlin – LKQ
Netflix Berlin
N26 Berlin
Anomaly, Berlin – Google Pixel

2021

Creative Director Copy @ MediaMonks, Berlin

Delivering creative solutions for MINI and BMW Germany and driving pitches across a diverse range of clients. 

2014-2015

Senior German Copywriter @ TBWA/MAL, London

Localising global Apple campaigns for the German market as well developing campaigns and directing projects in the recording studio.

2012-2014

Copywriter @ Heimat, Berlin

Developing concepts and campaigns for national and international clients including REWE, Fonic and MINI.

2012-2012

Junior Copywriter @ Razorfish, Berlin

Developing concepts and copy for digital campaigns, websites and microsites as well as content management for social media channels.

2010

Copywriter Intern @ MetaDesign, Berlin

Developing ads, headlines, long copy, brochures, slogans, names, campaign ideas, mood films and brand guidelines.

Interests

I'm interested in different languages and cultures, pop culture, urban living, fashion,

interior design as well as animal protection and my dog Kaya, which I adopted from a Bulgarian shelter in 2018.

Education

2003-2009

Magdeburg-Stendal University of Applied Sciences

International Economical Communication and Translation with English and Spanish

2005-2006

Universidad de Málaga

Erasmus Programme