Razorfish Berlin for McDonald's


Casefilm for the online campaign "Mein Burger" for McDonald's Germany.


Task: Copy


For McDonald’s 40-year anniversary, we turned consumers into chefs: By using a Burger Configurator, they could create their dream burger and submit it for public voting. The most popular burgers were sold in restaurants throughout Germany and promoted by the users in their own 360° campaigns. Never before has a McDonald’s Germany campaign generated more sales.


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